Developing a Learning Culture

Sales Training: The 5 Steps for eLearning

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Sales might be one of the oldest professions known to man. Hey, someone had to market the wheel after it was invented right? While modern sales tactics might be more sophisticated, training hasn’t always caught up with the latest in technology, particularly when it comes to eLearning. Fitting the five steps into a more effective eLearning plan can result in a better-prepped salesforce.

1. Product Information is Constantly Evolving

Your sales team always needs to be up to date on product developments, which makes product introduction and education an important facet of training. This is the perfect time to utilize mLearning, since product specs can be condensed into flash card-like learning materials for quick reference.

2. Use Daily Emails to Share Industry Intelligence

What’s the latest buzz within your industry? Understanding the key players and competitors preps your salespeople with the knowledge they need to stay sharp. Webinars and daily emails work perfectly as a way to push out the latest information.

3. Assessment and Feedback

Even natural-born salespeople need to brush up on their skills. As a manager, knowing exactly what strengths and weaknesses you’re working with can help you hone those skills. Gameplay training and quizzes can help you assess where some of your people might need help.

4. Roleplaying and Skills Development

Don’t waste precious training time reading through material. Instead, try a flipped classroom model, where learners read up on skills and technique at home and come ready to practice during a training meeting. Roleplaying helps sharpen skills and acclimate your sales team to new techniques.

5. Supplementary Training

There’s no way to cram everything you need into a short training class. Supplementary training – think online videos, webinars and e-books – can be used to help your salespeople get a well-rounded training education.