Blog - Engage and Retain

  • December 17, 2020

    Why Videos and Mobile Learning Are the Perfect Match

    By: ELM Learning

    If you were born in the mid to late 1990s through around 2010, you are in the Gen Z generation, and YouTube is likely your favorite teacher. A 2018 survey by Pearson found that 59 percent of Gen Z-ers and 55 percent of millennials (born in the early 1980s to mid 1990s) have a clear preference for video over in-person learning, apps, games, or even books, giving video a clear advantage in the age groups making up most of the modern workforce today.

  • November 18, 2020

    Alignment Check: Considering Intent for Better Training

    By: ELM Learning

    You want a better-trained workforce. Your employees want more opportunities. At the view from the top, it might seem like you and your employees have the same intent and want similar outcomes. When it comes to training, if employee and organizational intent is in proper alignment, like a well-tuned car, the experience is more meaningful, more engaging, and ultimately, more successful.

  • October 21, 2020

    Using the ADKAR Model for Strategic Storytelling

    By: ELM Learning

    Viewed through a lens of instructional storytelling, the ADKAR model can help you define your goals and create a clearer picture of what success should look like for your learners, resulting in meaningful connections with the material and better retention.

  • September 24, 2020

    The Creative Learning Guide: Instructional Storytelling

    By: Greg Kozera

    In this introduction to Instructional Storytelling, Greg shares how instructional storytelling is “the art and science of strategically mapping out the information and emotion touchpoints in your learning experience.” Learn how to maximize the learner’s retention –and—in Greg’s words, “unwavering attention,” and create learning experiences that mimic the flow of human development.

  • September 09, 2020

    Synchronous Learning: Advantages & Disadvantages

    By: ELM Learning

    Synchronous learning describes real-time learning that takes place at the same time but not in the same place. Television is an early tool for synchronous learning.

  • September 01, 2020

    Instructional Storytelling: How to Use the Hero’s Journey for Training

    By: ELM Learning

    Even if you aren’t familiar with the term “hero’s journey,” you’ll recognize the premise. It’s the classic storyline pattern from all of your favorite childhood fairytales: hero is introduced; hero encounters trials; hero rises triumphant. Professor of Literature and mythologist Joseph Campbell was the first to formally identify the archetypal protagonist’s pattern in his 1949 book, The Hero with a Thousand Faces.

  • May 18, 2020

    How to Analyze Your Audience for Instructional Storytelling

    By: ELM Learning

    In the movie industry, they call it a “test screening.” In advertising, it’s “market research.” Similarly, if you want your instructional storytelling to really be effective, you need to first analyze your audience. While you might not be releasing the next big blockbuster or enticing your audience to buy a new brand, you are trying to get them to buy into your eLearning initiative. The following steps will help you get to know your audience so you can give them the training they’re craving.

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