Blog - Engage and Retain

  • October 21, 2020

    Using the ADKAR Model for Strategic Storytelling

    By: ELM Learning

    Viewed through a lens of instructional storytelling, the ADKAR model can help you define your goals and create a clearer picture of what success should look like for your learners, resulting in meaningful connections with the material and better retention.

  • September 24, 2020

    The Creative Learning Guide: Instructional Storytelling

    By: Greg Kozera

    In this introduction to Instructional Storytelling, Greg shares how instructional storytelling is “the art and science of strategically mapping out the information and emotion touchpoints in your learning experience.” Learn how to maximize the learner’s retention –and—in Greg’s words, “unwavering attention,” and create learning experiences that mimic the flow of human development.

  • September 01, 2020

    Instructional Storytelling: How to Use the Hero’s Journey for Training

    By: ELM Learning

    Even if you aren’t familiar with the term “hero’s journey,” you’ll recognize the premise. It’s the classic storyline pattern from all of your favorite childhood fairytales: hero is introduced; hero encounters trials; hero rises triumphant. Professor of Literature and mythologist Joseph Campbell was the first to formally identify the archetypal protagonist’s pattern in his 1949 book, The Hero with a Thousand Faces.

  • May 18, 2020

    How to Analyze Your Audience for Instructional Storytelling

    By: ELM Learning

    In the movie industry, they call it a “test screening.” In advertising, it’s “market research.” Similarly, if you want your instructional storytelling to really be effective, you need to first analyze your audience. While you might not be releasing the next big blockbuster or enticing your audience to buy a new brand, you are trying to get them to buy into your eLearning initiative. The following steps will help you get to know your audience so you can give them the training they’re craving.

Find a blog post

Already have a specific
project in mind?