Viewed through a lens of instructional storytelling, the ADKAR model can help you define your goals and create a clearer picture of what success should look like for your learners, resulting in meaningful connections with the material and better retention.
In this introduction to Instructional Storytelling, Greg shares how instructional storytelling is “the art and science of strategically mapping out the information and emotion touchpoints in your learning experience.” Learn how to maximize the learner’s retention –and—in Greg’s words, “unwavering attention,” and create learning experiences that mimic the flow of human development.
Even if you aren’t familiar with the term “hero’s journey,” you’ll recognize the premise. It’s the classic storyline pattern from all of your favorite childhood fairytales: hero is introduced; hero encounters trials; hero rises triumphant. Professor of Literature and mythologist Joseph Campbell was the first to formally identify the archetypal protagonist’s pattern in his 1949 book, The Hero with a Thousand Faces.
In the movie industry, they call it a “test screening.” In advertising, it’s “market research.” Similarly, if you want your instructional storytelling to really be effective, you need to first analyze your audience. While you might not be releasing the next big blockbuster or enticing your audience to buy a new brand, you are trying to get them to buy into your eLearning initiative. The following steps will help you get to know your audience so you can give them the training they’re craving.