Picture this: A pilot is in the cockpit of a fighter jet, pressing buttons and switching levers. As the propellers fire up, there’s an audible whir and you can hear the increase of power. The jet blasts down a runway and takes off into the sky at record speed. This is neuromarketing stimulation.
When you hear the term “growth hack,” what do you think of? Similar to growth marketing, it’s one of those buzzwords that marketing pros throw around, especially when speed and size are of the essence. But more than just a flashy hashtag, #growthhacking has real applications when it comes to helping your learners see the need […]
What is Neurolearning? Neurolearning is a learning method that is aligned with the way in which your brain processes information. Neurolearning optimizes your learning experience by creating a positive mood through visual storytelling, facilitates your brain to embed new learning in existing knowledge, and enhances information recall speed.
“I will buy X when I win the Powerball” posts are blowing up every social media channel and news outlet over the past week. The skyrocket in lottery ticket sales with the Powerball hitting its highest grand prize to date exposes the powerful (and slightly scary) influence the lottery has over our brains. We aren’t […]
We’ll be honest: There’s a huge difference between someone with a passing interest in neuroscience and someone who eat, sleeps, and breathes all things brain and behavior. While most people hear the word “psychologist” and think in clinical terms, psychologists–particularly those with a neuroscience emphasis–are unbelievably valuable in the learning sphere. After all, who better […]
At eLearning Mind, we focus our efforts on understanding the way the brain works and apply neuroscience as a method to make learning an organic and highly efficient process. But if our commitment to neuroscience is a noble one, it’s the dark side of neurolearning that consumers need to be aware of: Neuromarketing.
Neuroscience isn’t just the hot topic du jour or a corporate buzzword to throw around in meetings. Instead, neuroscience is a complicated study of how the brain (and the nervous system) works and reacts to stimuli and situations. For our purposes, neuroscience helps understand the way individuals learn and how to turn material into memories for […]
Instagram boasts over 300 million active users, with 70 million photos shared every day; that’s a lot of selfies. But as it turns out, Instagram’s surge and unprecedented success in a sea of failed social media networks (we’re looking at you, Google+), may be more linked to the way the brain works than those #nofilter […]