If you’re thinking, “Nah, no way,” allow me to refresh your memory. Do you remember when we collected music CDs? How about cassettes? Eight tracks? Vinyl? Remember when going to a movie theater meant parting with a boatload of money—even before hitting the concession stand? With On Demand, Netflix and Amazon, we can watch a digital movie at home and save enough money to toast the occasion with a bottle of Dom Perignon. That’s progress.
Just the Facts Ma’am
According to the BBC, a recent PricewaterhouseCoopers (PwC) report predicts that consumer e-books will outsell print by 2018. The firm forecasts e-book revenues to grow from £380 million to £1 billion ($590 million to $1.56 million). The New York Times confirms the trend in the U.S. and the U.K., with the rest of Europe lagging behind.
BYOD Is the Game Changer
When do you find time to read? On vacation? On the airplane? Who carries a book when they travel? Your smartphone, tablet or phablet is all you need to cover the entire spectrum of entertainment and education. Today, when you Bring Your Own Device (BYOD), the world is your oyster. BYOD is catapulting eLearning into mLearning.
Publishers can update digital textbooks on the fly, but can they tweak history with a few subtle word changes? Can they make sweeping revisions to history? There’s a new and improved, sanitized version of Huckleberry Finn in print, so just imagine what can be done digitally. In a stunt right out of Orwell’s 1984, Amazon remotely deleted copies of 1984 off users’ Kindles in 2009.
The Impact of Digital on Business
Just ahead of Thanksgiving 2014, the White House released its Unified Agenda for fall—3,415 new regulations, many of which encompass numerous rules. Will business prepare for these changes by printing tomes for their employees and then subjecting them to classroom training? Of course not. It’s not economically feasible because the Unified Agenda is released quarterly. Business will rely on digital forms of communications to disseminate regulatory information—eLearning, mLearning and social learning—forms of communication that can be updated at the same clip as government add new regulations or change existing ones.