Illustration and animation, in our industry, are often thought of as icing on the cake—they make a dry learning experience go down a little easier but aren’t essential. At ELM, we argue that illustration and animation aren’t the icing on the cake—they’re the essential ingredients in the cake and in the icing.
Animations and illustrations, backed by learning pedagogy and neuroscience principles, are powerful tools for teaching complex concepts in deceptively simple ways. When these elements are thrown in a learning experience haphazardly, the learning experience becomes a sticky, confused mess. If used too sparingly, the dry course crumbles apart and nothing sticks with the learner. That’s why we’re intentional about the levels of illustration and animation we put in our digital learning experiences.