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As humans become more comfortable will technology (think Millennials and their successor Gen Z), employees will no longer be interested in Powerpoint and printed handout manuals. A multimedia solution is quickly becoming the norm for thriving organizations with 93% of teams seeing a video as essential to communication and 67% of respondents planning to increase their video budget according to a leading internal communication research and training organization.
Psychology Today found that users are 39 percent more likely to share video content and 36 percent more likely to engage with that content via likes and comments. With the average person streaming 206 videos each month, it’s a huge play for learners’ attention. Additionally, it is a form of byte-sized microlearning which allows for quick bursts of learning. This all falls under multimedia.
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By implementing a multimedia solution, you can achieve these 3 improvements within your company:
- Humanizing C-level executives
- Improvement in training procedures
- Meaningful engagement with remote staff
And if you’re stumped for what type of multimedia solution to incorporate into your learning program here are a few suggestions:
- Live Q&A sessions
- Live streams
- Video journals or vlogs
- Interactive slideshows
- Instant messages with embedded links, videos, and photos
- Online photo albums
A multimedia solution is also an effective way of promoting your internal learning programs. After you put tons of effort, time, and money into your learning program you don’t want it to be ignored and thrown into an LMS graveyard. We’ve helped put together internal multimedia solutions for our clients so they could market their internal learning programs to get employees engaged with their learning platform. These campaigns also explain the basics of where it’s located, how to access it, and why it’s relevant to employees.
Pictures; sounds; motion will always capture attention in a way that an email never can. Videos help to create a connection between the learner and the information, which is vital if you’re hoping to incite a big change or get an important message across at the office. By creating quick, immersive, and engaging experiences via a multimedia solution, you have a better chance of helping your ideas take flight.
Another way you can get your employees attention is through the art of storytelling; Isolated pieces of communication or information often feel like white noise. Our brains are hardwired for a story, so when it comes to your internal communications and the announcement of a new program, you get the best results from connecting each message in sequences.
Each piece of information must represent a part of the whole story you are trying to communicate, and you must launch it in the right order to keep your audience engaged and focused on the message. In order to accomplish this, you need more than just emails. Through a multimedia solution, like videos, GIFS, animations, illustrations, podcasts, or PDFs, you will have the ability to get creative and spur your employees to not only use the training but spread the word through your company.