Blog - marketing

  • August 03, 2015

    Inside Out: How Disney Uses Neuroscience as a Marketing Tool

    By: Jack Makhlouf

    Disney/Pixar’s latest movie Inside Out, writers delved into a conceptualized idea of how emotions affect and influence our reactions, our memories, and even our personalities. Imagined as the inner workings of a pre-adolescent girl–Riley–­Inside Out has raked in nearly $500 million at the time of publication.

  • April 29, 2014

    4 Ways eLearning Can Improve Product Marketing Training

    By: Andrew Fayad

    Product marketing training can sometimes be an afterthought in your marketing plan. After all, you’re working to get a customer’s attention and sell a product; but showing how to properly use that product is another issue entirely. Still, marketing gurus know that the ability to demonstrate the need for a product – both within your […]

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