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Top 3 US Brain and Cognitive Science University Programs

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We’ll be honest: There’s a huge difference between someone with a passing interest in neuroscience and someone who eat, sleeps, and breathes all things brain and behavior. While most people hear the word “psychologist” and think in clinical terms, psychologists–particularly those with a neuroscience emphasis–are unbelievably valuable in the learning sphere. After all, who better […]

Neuromarketing: The Dark vs. Light Side of Neuroscience

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At eLearning Mind, we focus our efforts on understanding the way the brain works and apply neuroscience as a method to make learning an organic and highly efficient process. But if our commitment to neuroscience is a noble one, it’s the dark side of neurolearning that consumers need to be aware of: Neuromarketing.

3 Must-Read Neuroscience Books

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Neuroscience isn’t just the hot topic du jour or a corporate buzzword to throw around in meetings. Instead, neuroscience is a complicated study of how the brain (and the nervous system) works and reacts to stimuli and situations. For our purposes, neuroscience helps understand the way individuals learn and how to turn material into memories for […]

Neuroscience of Instagram

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Instagram boasts over 300 million active users, with 70 million photos shared every day; that’s a lot of selfies. But as it turns out, Instagram’s surge and unprecedented success in a sea of failed social media networks (we’re looking at you, Google+), may be more linked to the way the brain works than those #nofilter […]

The Force Awakens: Neuromarketing – Side of Good or Evil?

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The clear winner of the Super Bowl advertisement showdown in 2011 was Volkswagen. Not only did their Passat commercial about the world’s cutest pint-size Darth Vader make all 111 million viewers say “aww,” but the spot nabbed two Gold Lions and the title of Adweek’s best commercial for 2011.

Neuroscience Behind Presidential Campaign Logos

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mage credentials to: Sammich & Chai Creative When it comes to politics, logo design might be just as hotly debated as a candidate’s position on health care. But rest assured: Like a pre-written campaign speech, a candidate’s logo is the product of the best and brightest minds from a team of political experts that exploit the way […]

Inside Out: How Disney Uses Neuroscience as a Marketing Tool

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Disney/Pixar’s latest movie Inside Out, writers delved into a conceptualized idea of how emotions affect and influence our reactions, our memories, and even our personalities. Imagined as the inner workings of a pre-adolescent girl–Riley–­Inside Out has raked in nearly $500 million at the time of publication.

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