Blog - neuromarketing

  • September 24, 2015

    Neuromarketing: The Dark vs. Light Side of Neuroscience

    By: Jack Makhlouf

    At eLearning Mind, we focus our efforts on understanding the way the brain works and apply neuroscience as a method to make learning an organic and highly efficient process. But if our commitment to neuroscience is a noble one, it’s the dark side of neurolearning that consumers need to be aware of: Neuromarketing.

  • September 19, 2015

    The Force Awakens: Neuromarketing – Side of Good or Evil?

    By: Jack Makhlouf

    The clear winner of the Super Bowl advertisement showdown in 2011 was Volkswagen. Not only did their Passat commercial about the world’s cutest pint-size Darth Vader make all 111 million viewers say “aww,” but the spot nabbed two Gold Lions and the title of Adweek’s best commercial for 2011.

  • August 03, 2015

    Inside Out: How Disney Uses Neuroscience as a Marketing Tool

    By: Jack Makhlouf

    Disney/Pixar’s latest movie Inside Out, writers delved into a conceptualized idea of how emotions affect and influence our reactions, our memories, and even our personalities. Imagined as the inner workings of a pre-adolescent girl–Riley–­Inside Out has raked in nearly $500 million at the time of publication.

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