Reason #3: It Doesn’t Help Achieve a Goal
All employees have specific goals, be they short term or for the next five years. Learning materials that are “marketed” properly increase learner buy-in because they speak to and help employees achieve those goals. Maybe it’s climbing the leadership ladder or increasing overall sales, but eLearning content should explain exactly what’s in it for the learner.
It’s the same tactic marketers have been using for decades. Why buy a product? Because it makes your life easier, or increases contentment, or even promises to make you better at the things you do every day. Use the same strategy for your learning initiatives.
Reason #4: It’s Boring
We’ve all clicked on a link for sheer entertainment purposes. From movie trailers to cat videos, it’s not always about education. By offering some entertainment, products and brands offer viewers a measure of trust for future media. It was entertaining once, so users are more likely to click through on future offerings, even if they’re more educational than entertaining.
The same can be said for eLearning. No, it’s not all fun and games, but by using clever storytelling, animations, and specific scenarios, it’s possible to keep learners entertained so they’re better engaged with the material overall.
By thinking less like a HR pro and more like a marketer, the pain of creating great eLearning that no one experiences can be a thing of the past. It’s a hard sell to learners that have been burned in the past, but by rectifying those mistakes, it’s possible to increase buy-in, click through, and eventually, concept adoption.
Bad eLearning sends one clear message from your business to your employees: “We don’t care about you!” Companies who value their talent invest in them, and one of the top ways to show employees you value their time and work is by providing them with great learning to help them progress in their career. Innovation stems from employees that feel valued and care enough about the company to want to make it better.
Connect with us here to find out how we can help you build learning that says to your employees: “We Value You!”