When designing an eLearning course, the eventual ROI can be ambiguous. It’s difficult to measure a user’s engagement and satisfaction – or is it? By knowing what to look for during and after a course, you can design curriculum that utilizes the best learning methods to create the best experience for your learners. Whether you’re looking for a bump in proficiency or financial savings, you can evaluate effectiveness in a number of ways.
Cost Analysis of Building, Developing and Delivering eLearning
One of the largest defining categories of eLearning ROI is the cost analysis of the program. Cost analysis doesn’t only take the actual cost to build, develop and deliver the curriculum, but also the cost in comparison to past measures. While a lecture-based curriculum may have been cheaper on the front end, other learning methods may save when it comes to time, resources and travel. By taking all costs into consideration, you can create a clearer picture of the overall investment.
Reaction and Application from eLearners
Your learners may be one of the best sources for evaluating effectiveness. An engaged learner is one that offers the best ROI, so watching to see how learners interact and participate can give you a better idea of how they’re reacting to the course material. You can then measure application after the course – are learners applying what they’ve learned, or is it forgotten as soon as the course is over?
Results – The Best Measure of ROI
Eventually, the proof of your learning methods is in the pudding. Whether the course was on better safety protocol or a new sales tactic, the effectiveness of the course material will be in the eventual results. Either your learners are performing based on the course, or they’re not. Measuring results based on the curriculum can tell you if you’ve been successful, or it’s time to go back to the drawing board.