Who we are

Founded by corporate learning expert Jack Makhlouf, ELM was born to tackle Corporate America’s stale learning programs using a science based approach to learning, which asserts that people learn best when they are cognitively engaged in a learning experience. In 2013, Jack joined forces with entrepreneurs Andrew Fayad and Paul Fayad, whose expertise in creating an engaged workforce and modern leadership principles has evolved ELM into the powerhouse it is today. Cognitive science tells us that people learn best when they see relevance and meaning in an experience. That’s why we make learning easy, interactive, fun and even magical, delivering results that transform how leading businesses learn and grow, and inspiring enthusiasm for continuous learning. We listen. We strategize. We collaborate. While we are passionate about our work, we are just as passionate about our people and the remarkable culture we foster together. We support one another’s efforts, value all ideas, get high on teamwork, and push every day to learn more, do more, and be the best that we can be. We are ELM.

Our clients

Our creative approach, scientific foundation, unparalleled artistry and commitment to collaboration set us apart and ensure that we deliver what clients want, and what learners need. Some of our clients include:

Our approach

We want to let you in on a little secret: neuroscience has been used in marketing for decades. It’s why you have an emotional reaction to every Disneyland commercial, and why you reach for a sweater on sale–whether you need it or not. Brands know how to use the brain to create emotional connections and a sense of urgency to influence your buying decisions. While marketing has been ahead of the neuroscience curve, our founder, Jack Makhlouf, saw an opportunity for neuromarketing to be used as a force of good–in learning. If the marketing industry could harness cognition, emotion, and memory to make you buy a sweater you don’t need, he could use the same approach to shake up stale training and improve learner experiences. The truth is that brains respond to stories; whether it’s a tearjerker animated movie or a sales module, the reaction and retention is the same. That’s because contextualized stories strengthen the neural pathways in our brains to create better recall. When a learner connects a story to an emotion, it’s almost impossible for them to forget the content. In fact, it’s the way our brains are meant to learn: from early man cave paintings to modern professionals viewing instructional videos, our genetics crave storytelling and visual communications. The ELM approach to training was reborn as neurolearning: a perfect mixture of cognitive engagement and information retention. In short, we combine beautiful design, compelling stories, and smart content so your learners experience an entire spectrum of engagement, emotion, and focus. Above all, we respect learners. By applying our neuroscientific research with cutting-edge design, we’ve created a full-service eLearning agency—leveraging everything from storytelling to microlearning, animation, and instructor-led training—to create the perfect environment for your learners. We’ve assembled a talented and innovative team of designers, animators, and learning architects to synchronize what we know about neuroscience with the way modern learners want to experience content. Harnessing the power of neuroscience for the good of the learner: it’s the smart, beautiful way we’ve revolutionized the training industry.

Meet the Team

Andrew Fayad, Chief Executive Officer

Andrew Fayad, Chief Executive Officer

Jack Makhlouf, Chief Learning Officer

Jack Makhlouf, Chief Learning Officer

Paul Fayad, Chief Financial Officer + Chief Culture Officer

Paul Fayad, Chief Financial Officer + Chief Culture Officer

Ashley Hudson-Hines, VP of Solutions Design

Ashley Hudson-Hines, VP of Solutions Design

Greg Kozera, VP of Learning Experience Design

Greg Kozera, VP of Learning Experience Design

Brad Previti, VP of Accounts

Brad Previti, VP of Accounts

Dori Malinowski, Head of Support Services

Dori Malinowski, Head of Support Services

Katie Estes, Senior Art Director

Katie Estes, Senior Art Director

Johnny Bustamante, Senior Art Director

Johnny Bustamante, Senior Art Director

Beth Epperson, Quality Assurance Lead

Beth Epperson, Quality Assurance Lead

Sara Cardoza, Script Lead

Sara Cardoza, Script Lead

Courtney Barnes, Senior Project Manager

Courtney Barnes, Senior Project Manager

Dawn Vitale, Project Management Lead

Dawn Vitale, Project Management Lead

Candace Groff , Art Director

Candace Groff , Art Director

Patrick Vertino, Art Director

Patrick Vertino, Art Director

Michele Arrieta, Art Director

Michele Arrieta, Art Director

Rebecca Irby, Art Director

Rebecca Irby, Art Director

Liz Baird, Project Manager

Liz Baird, Project Manager

Rachel Scanzillo, Account Director

Rachel Scanzillo, Account Director

Gabi Vega, Animation Director

Gabi Vega, Animation Director

Adrian Ramirez, Art Director

Adrian Ramirez, Art Director

Angela Rogers, Art Director

Angela Rogers, Art Director

Britney Sharp, Designer

Britney Sharp, Designer

Dana Owens, Designer

Dana Owens, Designer

John Boman, Accounting

John Boman, Accounting

Clare Gentile, Finance Administrator

Clare Gentile, Finance Administrator

Carolin Dwaihy, People Development Specialist

Carolin Dwaihy, People Development Specialist

Kendall Dargitz, Project Manager

Kendall Dargitz, Project Manager

Nicole Shasky, Designer

Nicole Shasky, Designer

Hannah Kwapisz, Marketing Associate

Hannah Kwapisz, Marketing Associate


Awards + Press

Awards

Silver in Best Customer Training Program

Bronze in Best Use of Mobile Learning

Silver in Best Sales Onboarding Program

Bronze in Best Advance in Coaching and Mentoring

Silver in Best Use of Performance Support

Silver in HCM Citizenship

Press

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