Who we are

Who We Are Founded by corporate learning expert Jack Makhlouf, ELM was born to tackle corporate America’s stale learning programs using a science-based approach to learning. In 2013, Jack joined forces with entrepreneurs Andrew Fayad and Paul Fayad, whose expertise in creating an engaged workforce and modern leadership principles has transformed ELM into the powerhouse learning agency it is today. Vision & Mission At ELM, our vision is to awaken a culture of continuous learning in worldwide organizations to inspire happier, more engaged people. Our mission is to make learning intuitive, meaningful, fun and even magical. Science tells us that people learn best when we connect both hearts and minds. Through Neurolearning, ELM consistently delivers what clients want, and what learners need. Building Inclusive Learning ELM creates innovative approaches to learning. We engage deeply with our clients. We take risks and design boldly. And we do this in a workplace focused on engagement and community. Diversity, equity, and inclusion are the foundation that makes our work possible. At ELM, we bring our whole selves to our spaces, our ideas, and our projects. And our work is better for it. Our Team While we are passionate about our work, we are just as passionate about our people and the remarkable culture we foster together. We support one another’s efforts, value all ideas, get high on teamwork, and push every day to learn more, do more, and be the best that we can be. We are ELM.

Our clients

Our creative approach, scientific foundation, unparalleled artistry and commitment to collaboration set us apart and ensure that we deliver what clients want, and what learners need. Some of our clients include:

Our approach

We want to let you in on a little secret: neuroscience has been used in marketing for decades. It’s why you have an emotional reaction to every Disneyland commercial, and why you reach for a sweater on sale–whether you need it or not. Brands know how to use the brain to create emotional connections and a sense of urgency to influence your buying decisions. While marketing has been ahead of the neuroscience curve, our founder, Jack Makhlouf, saw an opportunity for neuromarketing to be used as a force of good–in learning. If the marketing industry could harness cognition, emotion, and memory to make you buy a sweater you don’t need, he could use the same approach to shake up stale training and improve learner experiences. The truth is that brains respond to stories; whether it’s a tearjerker animated movie or a sales module, the reaction and retention is the same. That’s because contextualized stories strengthen the neural pathways in our brains to create better recall. When a learner connects a story to an emotion, it’s almost impossible for them to forget the content. In fact, it’s the way our brains are meant to learn: from early man cave paintings to modern professionals viewing instructional videos, our genetics crave storytelling and visual communications. The ELM approach to training was reborn as neurolearning: a perfect mixture of cognitive engagement and information retention. In short, we combine beautiful design, compelling stories, and smart content so your learners experience an entire spectrum of engagement, emotion, and focus. Above all, we respect learners. By applying our neuroscientific research with cutting-edge design, we’ve created a full-service eLearning agency—leveraging everything from storytelling to microlearning, animation, and instructor-led training—to create the perfect environment for your learners. We’ve assembled a talented and innovative team of designers, animators, and learning architects to synchronize what we know about neuroscience with the way modern learners want to experience content. Harnessing the power of neuroscience for the good of the learner: it’s the smart, beautiful way we’ve revolutionized the training industry.

Meet the Team

Andrew Fayad, Chief Executive Officer

Andrew Fayad, Chief Executive Officer

Paul Fayad, Chief Administrative Officer

Paul Fayad, Chief Administrative Officer

Greg Kozera, SR. Solutions Architect

Greg Kozera, SR. Solutions Architect

Brad Previti, Sales Strategy and Sr. Account Executive

Brad Previti, Sales Strategy and Sr. Account Executive

Laura Scott Goodsell, Marketing Director

Laura Scott Goodsell, Marketing Director

Libby van Beuren, Head of Growth

Libby van Beuren, Head of Growth

Michael Kolodziej, VP of Operations

Michael Kolodziej, VP of Operations

Dori Malinowski, Support Services Director

Dori Malinowski, Support Services Director

Sarah Bacerra, Learning & Performance Consulting Lead

Sarah Bacerra, Learning & Performance Consulting Lead

Katie Lalanne, Creative Director

Katie Lalanne, Creative Director

Beth Epperson, Quality Assurance Lead

Beth Epperson, Quality Assurance Lead

Dawn Vitale, Client Services Director

Dawn Vitale, Client Services Director

Courtney Barnes, Sr. Project Manager

Courtney Barnes, Sr. Project Manager

Patrick McManus, Enterprise Account Executive

Patrick McManus, Enterprise Account Executive

Kendall Dargitz, Sr. Project Manager

Kendall Dargitz, Sr. Project Manager

Chris Flesuras, Lead Learning Experience Designer

Chris Flesuras, Lead Learning Experience Designer

Gabi Vega, Animation Director

Gabi Vega, Animation Director

Patrick Vertino, Art Director

Patrick Vertino, Art Director

Michele Arrieta, Art Director

Michele Arrieta, Art Director

Rebecca Irby, Art Director

Rebecca Irby, Art Director

Adrian Ramirez, Jr. Art Director

Adrian Ramirez, Jr. Art Director

Angela Rogers, Jr. Art Director

Angela Rogers, Jr. Art Director

Britney Palmer, Jr. Designer/OVO

Britney Palmer, Jr. Designer/OVO

Aaron Fox, Jr. Designer

Aaron Fox, Jr. Designer

Emily Gore, Operations & Outbound Growth Associate

Emily Gore, Operations & Outbound Growth Associate

John Boman, Accounting Manager

John Boman, Accounting Manager

Clare Gentile, Accounting Clerk

Clare Gentile, Accounting Clerk

Carolin Dwaihy, People Development Specialist

Carolin Dwaihy, People Development Specialist

Hannah Houtari, Senior Marketing Associate

Hannah Houtari, Senior Marketing Associate

Sugar, NYC Office Pup

Sugar, NYC Office Pup

Ziggy, Detroit Chief Office Dog

Ziggy, Detroit Chief Office Dog


Awards + Press

Awards

Silver in Best Customer Training Program

Bronze in Best Use of Mobile Learning

Silver in Best Sales Onboarding Program

Bronze in Best Advance in Coaching and Mentoring

Silver in Best Use of Performance Support

Silver in HCM Citizenship

Press

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