Corporate Training solution

Franchise training development programs

Do you want to cut through the crowd of franchisors and speak to aspiring franchisees like your competitors can’t? Franchise training development is the solution that will skyrocket your odds of appealing to and growing high-profit franchisees. ELM can help you lay the foundation for a successful franchising business model through training development.

Franchise training development leverages reputation, trust, and growth

If your next business-growth move is franchising, we know you’re looking for replicas of your brand that do this:

Deliver your products to customers consistently regardless of location
Bring in financial success year after year in a sustainable way

We also know that franchise training programs are paramount to achieving that consistency and sustainability.

An effective franchising business translates to a location network that delivers a consistent customer experience. So, your franchise training program should equip all your franchisees with the resources to offer that predictability to your customers.

In the end, franchise training is about teaching your brand and its reputation to your franchisees. And if done right, you’ll build an audience of trusting customers who will buy from you wherever they are.

No off-the-shelf franchise training programs

You can’t buy an off-the-shelf franchise training solution that will fit your products or customers the way you need! Your brand is unique—ven another similar business’s former franchisee won’t have the knowledge or tools to operate your franchise.

Franchise systems are not all the same, so each one calls for a customized franchise training program. And just like your franchise system is one-of-a-kind, so is our approach to franchise training development.

We customize your franchise training for these things:

Your company’s mission, vision, goals, culture, values, and structure
Your product portfolio and target audience
Your marketing and sales strategy
Your market positioning
Your supply chain
Your POS and other IT systems
Your support lines for franchisees
Your policies and procedures

Prepare Franchisees Effectively

Customers already know your brand, but you need to train your franchisees to live up to their expectations. Franchise training development enables your customers to feel the same whether they visit your company-owned or a franchisee’s store.

By developing franchise training with us, you’ll make sure that this is what happens:
- All store interiors will be stylized the same way.
- All stores will display products the same way.
- All store assistants and managers will communicate the same way with your customers.
Bottom line: Franchise training will create the conditions for your customers to feel compelled to buy your products anywhere.
Having ELM as your franchise training development provider meets the needs of these two stakeholders:
- Franchisors—guarantee that franchisees and other parties involved in their franchising business are all set to implement the expected customer experience standards in store operations
- Franchisees—know exactly what to do every day in their franchised store to make both customers and the franchisor happy
As with every business, franchise training development comes down to numbers. That’s why every bit of the training strategy, tools, and materials mirror the franchisor’s financial goals.

Each and every store in a franchise network must consistently bring more money to the table. And the proper training provides all the parties involved with the resources to achieve that.

Developing those parties effectively through training will make your franchise sustainable in terms of profit. And in turn, your franchisees will get the most profit from their franchising stores.

Check out how we’ve taken inspired ideas and transformed them into workable realities for our clients.

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FAQ's

Most definitely!

For instance, we adjust your franchise training program to these variables:
- Location—in person, online, or a combination of both
- Trainer—who will deliver the training
- Duration—whether it’s a matter of weeks or months
- Topics—depending on your industry and business
We also accommodate different franchisor requirements in your franchise training development, such as:
- Pre-training modules for franchisees to complete online
- Initial training customized to franchisees, store managers, or other roles
- Training franchisees or their operational representatives to become able to train their staff
Yes, we do!

Online franchise training programs allow for as many team members taking them as necessary. However, we may also provide you with solutions that support in-person training.

Therefore, we can develop franchise training for you to deliver as:
- Instructor-led training
- eLearning
- Virtual instructor-led training
- Blended learning
We have the expertise to develop learning experiences with the strategies and tools to best suit your needs. On top of that, we deliver training materials in different media depending on what works best for you.
Here’s a list with a few examples of broad topics that we can cover in your franchise training program:
- Brand training
- Sales training
- Product training
- Marketing training
- Soft skills training
Topics aside, whether it’s operational or ongoing training, eLearning, instructor-led, or virtual instructor-led training, we can:
- Create presentations for workshops and webinars
- Produce animated videos
- Design instructional materials, job aids, and software simulation experiences
- Emulate customer service scenarios with immersive learning solutions that rely on AR/VR technology
With learning assessments!

Depending on your learning outcomes, we design learning assessments to evaluate the following:
- The level of knowledge that your franchisees retained during pre-training
- The skills that franchisees and store managers developed during initial training and the information they absorbed
- The ability of franchisees or their operational representatives to train their staff
- How well store assistants and managers are ready to replicate your customer experience as you expect them to

Case Studies

Gamified Onboarding Experience

How do you make a new work environment feel like home on day one? A large pet retailer wanted to increase confidence in new associates so they felt comfortable in their stores. Our eLearning design made first-day training a more interactive process with plenty of in-the-moment feedback to better prepare employees to make recommendations and guide customers through the store.

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COVID Safety & Wellness Training

In March 2020, we couldn’t have predicted the way that COVID-19 would permanently change the face of the American workplace. With ever-changing guidelines and recommendations, our client, a large social media company, needed a way to disseminate new information to employees as they worked from home and (eventually) made their return to the workplace.

Read the story