Custom eLearning solution

Visual storytelling to spark interest in training

Visuals and stories plus a well-conceived eLearning strategy equal a superb learning experience based on visual storytelling. But wait! What comes with the experience itself is magnificent: super-engaged and focused learners. Our custom visual stories make your team more knowledgeable, for a longer time.

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Focus, understand, and remember with visual storytelling

One of the toughest challenges for any instructor is engaging learners with their training program. Distracted, bored learners do not learn effectively. And we’re positive that you want to deliver engaging learning experiences to your team.

We put our expertise in visual storytelling into practice and incorporate it into our eLearning solutions. Your team members just need to fasten their seat belts and enjoy the learning ride! Our written context, illustrations, and animated videos will keep them highly motivated and focused.

Our custom visual stories will improve the retention of new knowledge in the long-term memory of your learners. As humans, we understand and remember information better if it is presented visually.

Building knowledge through similarities

We know that visuals produce a faster and stronger reaction in learners than words. That’s why we tell stories with visuals.

We outline the story based on your learning objectives. For instance, each video in a series of animated videos that we create can tackle a learning objective. Put together, the series of videos covers all the objectives. Our videos are easy to search for in the future if your learners need to review a specific lesson.

To develop visual stories that your team members can relate to, we research their motivations, interests, and language. Then we use characters and other elements that align with those variables. We try to use characters and elements that resemble ones that they can find in your organization.

Metaphors help your team absorb new concepts by using concepts they already know. Therefore, we use metaphors to offer them an intuitive learning experience.

Visual stories like no other

Here’s how we give you training solutions with unique visual stories:

  • The visuals we create for you don’t fit any other organization.
  • We customize them to your mission, vision, values, goals, and the characteristics of your team.
  • Our visuals do, however, reflect the human experience in general.
  • We use archetypal characters—or types of characters with common characteristics—to convey the story’s message.
  • We tie stories very closely to your learning objectives to teach lessons more effectively.
  • And we treasure details and use them to boost knowledge through the visual stories we tell. Details make our stories credible and moving—therefore engaging and effective.

Overall, we work to deliver you the most impactful stories tailored to your team.

Related solutions

Animated Video

A picture is worth a thousand words, but custom animations and illustrations deliver so much more.

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Effective learning happens through small learning units and short-term learning activities.

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Immersive Learning (AR/VR)

Don’t make the mistake of considering them buzzwords: augmented and virtual reality (AR/VR) are what’s next in eLearning strategy. As an eLearning company on the forefront of training tech, we’ll leverage the right amount of AR and VR to support your content without distracting from your main message and goals.

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  • There’s no better way of explaining something than through a story. It’s how we understand the world around us—with characters, settings, beginnings, middles, and ends. In our context, visual storytelling is a strategy to nurture an emotional connection between learners and eLearning solutions.

Case studies

Check out how we’ve taken inspired ideas and transformed them into workable realities for our clients.

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Gamified Onboarding Experience

How do you make a new work environment feel like home on day one? A large pet retailer wanted to increase confidence in new associates so they felt comfortable in their stores. Our eLearning design made first-day training a more interactive process with plenty of in-the-moment feedback to better prepare employees to make recommendations and guide customers through the store.

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Unconscious Bias Training Program

A global company knows that personalities, backgrounds, and culture are what makes an organization truly great. At the same time, our client, a large employment website, also knew that managers might need a refresher on confronting their unconscious biases to more effectively and empathetically lead their teams. Our project with Indeed focused on illustrations and scenarios that gave managers a more holistic idea of what leadership looks like in 2021.

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From the Learning Lab