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Learning Strategy solution
Measuring eLearning effectiveness is one of those hard-to-grasp metrics in project management. It’s especially slippery because it doesn’t always deal with numbers, but with humans and their behavior. We think that data is beautiful and serves to drive more informed decisions.
You’re excited about your eLearning project, and it’s tempting to go full-steam ahead into the design phase. Proceeding without an in-depth evaluation of your training needs, past efforts, and potential issues could, however, prove to be disastrous. By slowing down and allowing ELM to conduct a thorough eLearning evaluation, we can utilize our effectiveness metrics to help you collect, curate, and understand specific data points for better decision making. Understanding how to measure training effectiveness allows you to use your production time more effectively, identify and address potential roadblocks, and build better reporting throughout the process.
ELM’s eLearning evaluations are a custom solution to the age-old problem of effectively measuring training ROI. Our learning measurement tools will begin with a thorough report of your past training programs compared directly with your organizational objectives. As we gather information, we also solicit insights from key members of your team to create the most complete eLearning evaluation. Armed with user feedback, measurements of actual mastery, and how learner behavior has changed after eLearning, you still won’t be able to assign a specific numerical measurement for eLearning ROI, but you will be able to measure the costs (time, travel, content, human) against your results (mastery, efficiency, completion). Whether you decide to use ELM to design and deploy a new program or you choose another path, our learning measurement tools can help you make better decisions that put your learner first.
ELM understands that eLearning success isn’t just a numbers game, but metrics do matter. Consider this mini case study: A national cosmetic sales company wanted to increase employee product and sales knowledge to increase revenue. They created an eLearning program to that effect, ensuring all salespeople underwent the training. In the month following the training, sales increased by 30%. Therefore, the eLearning program was successful, right? Not so fast! To truly attribute the success of the high sales month to eLearning alone, it would have had to be the only variable that changed that month.
Measuring training ROI can be notoriously subjective, but it’s possible. By isolating the specific information taught in eLearning (such as production information training about a new line and then seeing increased sales for that particular product), you get a better picture of ROI based on the eLearning program on its own. ELM can walk you through the evaluation process to leverage current data against your existing goals and come up with a unique equation for learner success.
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Defining the ROI of a training program can be difficult since it deals with human behavior and not hard numbers. ELM has developed methods for learning measurement that take a spectrum of factors into consideration to quantify learning progress and effectiveness to improve training and inform strategic decisions going forward.