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If you were born in the mid to late 1990s through around 2010, you are in the Gen Z generation, and YouTube is likely your favorite teacher. A 2018 survey by Pearson found that 59 percent of Gen Z-ers and 55 percent of millennials (born in the early 1980s to mid 1990s) have a clear preference for video over in-person learning, apps, games, or even books, giving video a clear advantage in the age groups making up most of the modern workforce today.
It makes sense, of course. When two generations are brought up on video, one of the most efficient and convenient ways to spread information, they’re bound to prefer it over other methods, which is why it’s become such a popular learning tool.
You already know that videos are perfect for learning and you might already have a video library in place as part of your training strategy. But have you considered the impact of videos on your mobile learning strategy? If you combine the benefits of video learning (accuracy, engagement, shareable) with the best part of mLearning (quick, accessible, reviewable), you have the makings of a training strategy that gives learners exactly what they want.
Sure, it would be easier if learners were always in the same place, at the same time to learn together. Of course, it’s not a perfect world: your organization might have any number of branches, and in-person training can be wildly expensive.Utilizing videos for mobile learning allows learners to control their own learning path: they can fast forward through information they already know, rewind to go over concepts they’re having trouble grasping, and review information any time and anywhere.
The 2020 workplace is a rich tapestry made up of a spectrum of generations, and those generational gaps can cause real problems in training. How can administrators offer content that works across a generationally-divided workplace? Try bridging the gap with mobile learning, because no matter the age, most employees have access to smartphones and websites like YouTube and Vimeo, and can use the apps in ways that help them customize their learning experience.
When it comes to filling out your training content, video makes sense. The workplace is ever-changing and whether it’s new tech, new ideologies, or a literal worldwide pandemic, delivering videos via mobile learning means you’ll never miss a step.