How to Build the Foundation for Effective Sales Training
Andrew Fayad

Andrew Fayad

Andrew's entrepreneurial career has largely focused on building technology companies pioneering innovation in established industries. After experiencing a lack of user-centric corporate learning, he recognized a crucial need for organizations to engage a changing and systemically disengaged workforce.

How to Build the Foundation for Effective Sales Training

What is it that transcends across every effective sales training program and every great sales professional? Two types of skills are required: “Hard skills” and “Soft skills” Hard skills involve knowing and having a deep understanding of things like product knowledge, industry knowledge, sales applications/procedures, and other information directly related to sales. Then you have soft skills, which take into account the intangible “people skills” including things like the way you communicate, empathy, and likeability. The best sales training has a custom combination of both that is determined by the needs of the business, they are in.

Already have a specific
project in mind?