While it might sound completely made-up for children’s TV, edutainment is actually a well-respected method of driving user engagement – even in professional applications. Because your content is only as good as your delivery, spicing up your subject matter with elements that grab your learner’s attention could make all the difference in your user experience. Understand what makes edutainment so effective and how to implement it into your current eLearning applications – you could see a huge difference in your learners’ attitudes and information retention.

What Is Edutainment?

Walls of texts, lectures, boring audio and mandatory training hardly inspire your learners to get the most out of their experience. When faced with a monotone method of delivery, you’re bound to lose engagement, which can result in less-effective training and wasted resources. Edutainment, in contrast, acknowledges the fact that learners often have short attention spans and different learning techniques. By adding video, audio, gaming and other elements, the training process becomes as entertaining as it is educational.

Why Edutainment Works

When you engage more of your learners’ senses, you get better engagement and retention levels. By actively looking for ways to entertain through media and user experience, you help increase the amount of information your learners retain. What’s more, there’s less eye-rolling and foot dragging when you wrap learning into an entertaining package.

Perfect Platforms that Enhance Edutainment and Engagement

Here’s the real bonus with edutainment: You can easily use devices and tools that your learners have easy access to – and probably even use regularly themselves. Take YouTube as a channel for video lessons, for example, or utilizing existing smartphones and tablets for quiz-based gaming applications. Without the need for special devices or custom sites, you can start edutaining your learners from day one, using the tools that they’re already familiar with – and more likely to use.