Custom eLearning solution

Instructional design services

A more strategic approach to training, instructional design allows us to create holistic learning opportunities based on the best content and delivery.

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What makes instructional design different?

A traditional instructional designer builds courses and modules based upon a solid foundation of adult learning theory. They chunk the material, dig into the details, tease it apart, and identify key information that a learner needs to know. Then, they align that material with a course delivery based on these learning models. Instead of attempting to shoehorn all training into the same type of content and delivery, our instructional design services take a strategic approach that begins with discovery and ends with intelligent delivery.

Smart, beautiful instructional design

Our instructional design team is led by designers who understand learners on a deeper level than most. Our neurolearning-first approach means we’re always thinking about the best way to engage learners’ brains and convert knowledge into long-term memory. This usually means deep discovery with each organization we work with—getting to know past learning gaps, content, and what eventual success really looks like. As we take the time to meticulously learn and plan, we’re better able to create learning experiences that are specifically designed and delivered with those goals in mind. Our instructional design is an intelligent and intentional approach that brings better results.

Data-driven instructional design

Our approach always begins with an excavation of your organization, your learners, and your goals. When we design with intent, we focus on including only those elements that improve the experience and the chance of success for our specific learners. Here’s the equation: observations of data lead to intent; intent leads to a concept; and that concept leads to execution.

Some cool things we’ve done

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Let ELM come up with the perfect combination of in-person and online learning experiences.

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Learners are heroes and learning is their journey. ELM helps tell the story to engage and connect.

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How do you measure a learning experience? It might seem impossible, but we know that metrics are vital and data is beautiful. By working with you to define your objectives, we can build learning measurement tools into your program so you can easily see how learners are doing and how to support their learning journeys.

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FAQs

The short answer is “No.”

The instructional design process brings important benefits to corporate training. An instructional designer knows many ways of promoting knowledge, skill, or behavior acquisition. Moreover, they know how to choose the best way—strategies, methods, and technologies—for each project.

Instructional designers rely on instructional design models to create engaging and effective training solutions. The learning content, activities, assessments, and overall learning experiences that they design also increase knowledge retention and recall.

Oh! At the same time, an instructional designer keeps client needs and learner profiles top of mind.
Big “No.”

Our instructional designers take the original learning material to pieces and dive into its details. Then, they identify key information that your employees must learn. Finally, they gather all the pieces they reworked or created from scratch and put them together.

The look and feel of learning material is a subsequent concern that sits on top of a good information foundation. And that’s an instructional developer’s concern.

An instructional developer is a professional who actually builds the course using authoring software. They work on the aesthetics and interactivity of the course designed by the instructional designer.

Instructional developers combine content with multimedia elements to deliver effective learning experiences. And the effectiveness of these experiences depends not only but also on visually appealing and intuitive user interfaces.
Not necessarily.

Well, first of all, it depends on the size and complexity of your project. Then, there’s an agile take to instructional design that’s growing in the training industry.

Recently, instructional designers are using iterative and faster approaches to their processes. They design in (short) sprints and implement prototypes that stakeholders evaluate. This early validation is what speeds up the process and sets agile models apart from more traditional ones.

Case studies

Check out how we’ve taken inspired ideas and transformed them into workable realities for our clients.

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COVID Safety & Wellness Training

In March 2020, we couldn’t have predicted the way that COVID-19 would permanently change the face of the American workplace. With ever-changing guidelines and recommendations, our client, a large social media company, needed a way to disseminate new information to employees as they worked from home and (eventually) made their return to the workplace.

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Unconscious Bias Training Program

A global company knows that personalities, backgrounds, and culture are what makes an organization truly great. At the same time, our client, a large employment website, also knew that managers might need a refresher on confronting their unconscious biases to more effectively and empathetically lead their teams. Our project with Indeed focused on illustrations and scenarios that gave managers a more holistic idea of what leadership looks like in 2021.

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Sony Music ILT Conversion

Sony was spending a lot of their training budget on logistics. From taking time off work to paying for travel, it was clear that their typical live instructor-led training wasn’t the most efficient use of funds. ELM helped Sony convert their robust training program into a video-based approach without losing out on the emotional connection and social interaction of more traditional methods.

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