Case studies
Check out how we’ve taken inspired ideas and transformed them into workable realities for our clients.
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Job aids and infographics are simple ways to convey clear messages. We use extensive learning experience design to create job aids that catch your learners’ eye and earn their attention.
Job aids and infographics can be PDFs, images, quick videos, smartphone apps—whatever format helps learners solve a problem or allows them to quickly access information when they need it.
Job aids and infographics help learners complete a task or quickly understand a concept. Think: flowcharts, checklists, pie charts, cheat sheets, quick reference guides, process diagrams, note cards, and organization charts. If information can be distilled into simple graphics, we can use them to tell a story and capture your learners’ attention.
Job aid design can often be overwhelming, confusing, or just plain boring. Stock photography and text-heavy content leaves learners disengaged and sometimes even scratching their heads. We create job aids that are as eye-catching as they are clear. By combining the brain’s two favorite learning tools—stories and graphics—infographics and job aids are an effective way to keep information top-of-mind and easily accessible whenever your learners need it.
Infographics and job aids are best used to help learners complete a task or remind them of information they learned in training. Whatever the content, it’s important for the format of job aids and infographics to match the intended purpose. Quick review of employee onboarding? Consider a checklist. Troubleshooting a program glitch? A flowchart with decision trees or an eLearning tutorial may be the answer. Want to show trends? Animated images or engaging line graphics could be the ticket. Want to help learners complete a specific task such as uploading a document? Consider a quick reference card or quick online tutorial.
The grinning woman eating a salad; the perfectly multicultural meeting; the man with a headset: these are the standards for stock photography. Text-heavy lists and stock photography posters in the break room are a surefire way to end up with content that might be seen but is never heard.
What may work for an anonymous website doesn’t have the same impact when you’re trying to get learners to sit up and pay attention. Custom designed job aids and infographics are a better path to perpetual, in-the-moment learning. We create job aids that:
All ELM projects begin with a process called “action mapping” to make sure the learning delivery method matches the customer’s learning goals. Action mapping is a visual method that matches your learning objectives with a comprehensive list of steps to achieve those goals. Content that calls for job aids and infographics are part of this mapping process done by our learning experience designers who make sure that the content addresses all your desired learning outcomes.
We think of job aid and infographic design as methods to create content that is accessible to everyone, shareable throughout an organization (and beyond!), and easily digestible. We’ll apply these principles to your learning objectives to create job aids that are more than just background noise. Using engaging illustrations, graphic typography, and your organization’s branding, our process results in job aids that take center stage.
Visual Storytelling
Learners are heroes and learning is their journey. ELM helps tell the story to engage and connect.
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Let ELM come up with the perfect combination of in-person and online learning experiences.
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Here, at ELM, we eat, sleep, and breathe creativity. So, mix it with our deep industry expertise and you have our instructional design consulting services.
Learn moreCheck out how we’ve taken inspired ideas and transformed them into workable realities for our clients.
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