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Multimedia can sound like a great thing on paper but how does it stack up in real life? With all the buzz around audio, media, animation, and video it can be hard to see how a multimedia campaign could fit into your organization. With that in mind, we’ve compiled some case studies from our clients who looked for multimedia solutions to bring about change in their company and how it impacted their programs when they found multimedia success.
- UCSF Benioff Children’s Hospital’s CEASE California Program
CEASE California is a non-profit, clinical effort and evidence-based training program combating a devastating issue in the United States: second-hand smoke exposure in children. Unfortunately, in-person training is very expensive making it too much to sustain and scale. The other barrier to scale was the time it took out of the busy pediatrician’s work day to complete an in-person training session. ELM created a multimedia solution that would support engagement while we supported each learning objective in the module with a strong visual interpretation that included custom illustrations. We combined this with meaningful challenges where users would drag and drop interactive context combined with short quizzes after each objective to ensure they understood and retained the information. In the end, a randomized study of 156 participants, who trained with the new module, was conducted to evaluate the effectiveness of the solution. The program received ratings, from both the in-person and online training, greater than 4.5 on a 5 point Likert Scale.This online training gave them multimedia success when it allowed for an easy solution to train new staff members and allowed pediatricians to complete and absorb the material at convenient points throughout the day, creating a minimal interruption in workflow, and allowing them to impact more children’s lives.
- MillerCoors: Creating More Engaging Onboarding
MillerCoors is an alcoholic beverage brewing and marketing company which is a wholly-owned subsidiary of Molson Coors. They approached us asking for us to find a better way for their internal departments to interact and understand each other’s’ business objectives. In the past, their onboarding was uncompelling and skimmed over by most of their employees and new hires. The company came to ELM to craft a solution that meshed with their fun, engaging company culture. We ended up developing an interactive learning experience that challenged the MillerCoors employees in understanding the four main functions at MillerCoors. The multimedia solution had a modern, on-brand design, that was supported by an engaging, funny, and relevant narrative. We used microlearning so not as to overwhelm the users and to make it easier to use in their everyday work lives. The results were great; once this new onboarding experience was launched, the company saw a drastic increase in user participation and engagement through their multimedia success.
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- A Large Global Consulting Firm Needed a Way to Effectively Communicate an Important Internal Message
A substantial consulting firm that grew rapidly over the years suffered some growing pains and as a result, some of their employees were feeling unbalanced between their work and private life. Leadership wanted to let the employees know that they had been heard and that leadership was working on resolving the issue to focus on being a more people-oriented organization. They held a meeting with the intention of explaining how they were going to go about aligning the company on this goal, but they wanted to make sure that they got their message across in the best way possible and that’s when ELM stepped in to provide them with multimedia success.
ELM came up with a visual metaphor, accompanied by the story and had the visuals paired with a speech from the company’s executives that caught the employee’s attention in a meaningful and powerful way and also connected to the employees on an emotional level. After giving the speech, these are what a team member had to say:
“You can imagine the type of reaction you’d like to receive, but you know it’s never going to be as good as you imagine. However, in this case, the video completely blew away our dream response. ELM helped us change the way we communicate within our business.”
Hopefully, these success stories made it clear how multimedia can help in any number of ways to make sure that the message your company is sending can reach your team. When creating your own multimedia campaign, here are a few things to keep in mind for multimedia success:
- Tell a story; people connect better to stories and other people than they do to facts and figures. They’ll retain the information while also feeling more compelled to act on what they learned.
- Using the formula; you need to have 50% learning based on the skills your team needs for their job; 25% content based on learning gaps, personal feedback, and honing vital skills; 25% whatever the learner wants to learn, be it photography, French, cooking, or some other pet project.
- Make it public; advertising your positive company culture will prove that your employees are important to your organization and it’s great place to work and grow.
- Stay on brand; When you send out internal communications that don’t mesh with your mission, brand, and culture, you’ll send a confusing message to your employees. If that happens, you’ll block any connection between your learners and your content.
When you make the transition from static communications to something that your employees can’t help but notice, you’ll start to impact your organization in rich and meaningful ways and find multimedia success.
