Corporate Training solution

Brand training boosts your company’s reputation

Your brand is your business! This is as true as it gets for any company, including yours. Our brand training solutions can make each one of your employees an ambassador of your brand.

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Create brand ambassadors with brand training

We recommend brands to our family and friends when we feel like we know what that brand is all about. Your brand is no exception—your employees and customers will only recommend it if they know what it’s all about. And you need a brand training solution built just for you to teach your employees to be ambassadors and champions of your brand.

We build effective brand training solutions for employees to educate them about:

What your brand is and why it exists
What they can do to support its growth
How to communicate your brand to your customers and partners

The ultimate goal of brand training is to bring your brand to life for the people who will be its ambassadors. That’s how your business expands. Plus, brand training saves you time and money with marketing campaigns and influencer marketing.

What brand training means to us

Your employees establish and maintain relationships with your customers and partners. They also spread the word about your brand, and there’s a chance that they do it with your target audience.

You can count on us to provide the means to get your employees to understand your brand story by creating a custom brand training solution in perfect alignment with your specificities. Our experts look at your brand from a formal point of view and develop a training solution that personalizes the brand for your employees.

We invest our expertise in strategizing and designing the best tools to allow your employees to truly experience your brand—leaving them with the ability to personify your brand in their interactions with customers.

Connecting teams with the brand

We develop custom-made brand training solutions. And we rely on your profound knowledge of your brand to do it. That’s our approach to making sure that we pass on to your employees any noteworthy information about your brand. That’s the basis for building a brand learning experience that’s one of a kind.

Then, our learning experience design specialists figure out the best way to immerse your employees in your brand. The brand training solutions we deliver rely on real-life examples and storytelling to support your brand claims.

Some cool things we’ve done

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Image for Intro to Data Technical Training

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ELM designs job aids that are engaging, clear, and simple so your message makes an immediate impact.

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We’ve all been there: zoning out while someone clicks through another text-heavy presentation.

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Give new hires the best opportunity to succeed from day one.

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FAQs

Our advice is during employee onboarding:
- Your new hires adapt to your organization.
- Transferred employees adjust to the new position or department.
- Your new employees form the first and long-lasting impression of your organization.
- You retain top talent, especially if your business domain is highly competitive, and brand training helps to retain talent.
- You make your employees effective contributors to your organization, which includes knowing your brand top to bottom.
All in all, brand training during onboarding promotes a sense of pride toward your brand and the organization’s culture. Check out our employee onboarding solutions.
- Learning the company history
- Understanding the company’s mission, vision, and values
- Acquiring deep knowledge about your unique selling proposition
- Learning and internalizing your brand identity
Your unique selling proposition—or USP—distinguishes your brand from the competition. However your brand is unique and more beneficial than others—that’s your USP.

Your brand identity distinguishes—or identifies—your brand and makes your prospective customers remember it. Your brand’s colors, shapes, design style, and logo are elements of its identity. Your brand identity also includes the language in your ads and the way you train your employees to communicate with your customers and partners.
Your employees influence the market—they represent your brand with your customers and partners. But they also represent your brand with their family, friends, and their social media followers!

Your employees are your brand promoters. And because of that, they contribute to increasing your customer retention and brand loyalty. That’s a huge motivation for brand training.

Case studies

Check out how we’ve taken inspired ideas and transformed them into workable realities for our clients.

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Gamified Onboarding Experience

How do you make a new work environment feel like home on day one? A large pet retailer wanted to increase confidence in new associates so they felt comfortable in their stores. Our eLearning design made first-day training a more interactive process with plenty of in-the-moment feedback to better prepare employees to make recommendations and guide customers through the store.

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