ADDIE is often described as “ready, aim, aim, aim, fire”; SAM (short for Successive Approximation Model), is more like “ready, fire, aim.” If you think well on your feet and love the rush of meeting a deadline dead-on, SAM might be a better fit for your process. SAM is a rapid development model that uses a continuous iterative design process throughout the lifecycle of development rather than taking it one linear step at a time.
SAM starts with a rapid prototype, with analysis and design happening at the same time at a fast and furious pace. The first iteration of a SAM-developed eLearning might require an overhaul because unlike ADDIE, SAM doesn’t require buy-in at each stage. Instead, SAM relies on quick solutions, testing, and pivoting along the way. When you’re under the gun and have to get something out yesterday, SAM makes perfect sense.
Still, there are risks that once the process is complete, missed steps or unrealized challenges could send you back to the drawing board for a total revamp. The key to surviving SAM is understanding that nothing is carved in stone and no one is married to their ideas.