Why do we love animated videos?

It’s no secret that humans are visual learners. While pictures can tell a tale, custom animations can help clients capitalize on the type of learning that brains truly crave. Don’t dismiss it as child’s play: Through the use of metaphor, animation has the power to direct attention, create emotional connections, and boost engagement in learners who might otherwise miss the big picture. Think about it: humans use metaphor as a teaching tool almost every day. Someone complains that the freeway was a parking lot on the way to work; it wasn’t literally a parking lot, but that metaphor helps you picture and understand just how slow the commute was. That’s how animation works in training. It allows learners to experience metaphorical situations, learn more about cause and effect, and gain a deeper understanding than if they were simply told about it. Albert Einstein famously said, “If you can’t explain it to a 6-year-old, you don’t understand it yourself.” Animation might seem like kid stuff, but at ELM, we know that it’s a genius way to help your learners understand a bigger picture.

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