When learning experiences are optional and initiated by the learner, learners are obviously more motivated to learn. The hard part comes when learning is mandatory—yet important—such as compliance training for job safety, corporate security, OSHA, HIPAA, etc. How do you keep learners engaged and motivated in learning that rarely equates to a bump on the pay scale, increased job responsibilities, or other tangible benefits?
Here are ten best practices for instructional design to motivate the unmotivated and engage the disengaged.
Compliance training is usually serious business. These programs are compulsory because they highlight policies and procedures directly related to employee safety. For learners to retain the key message of the training, it’s important to tie it directly to the learner’s work experience. For example, if you were creating safety training for, say, crane operators, you could create real-life scenarios of the consequences of following or not following basic crane safety guidelines. In scenario-based training, it’s important to not show your hand: letting learners work things out themselves increases engagement.
One of the biggest challenges in instructional design is getting the learner interested and motivated. Providing the learner with meaningful statistics to reinforce the consequences or impact of certain actions can be effective to motivate learners. For example, in a course on laptop security, you could give the learner some statistics on how often corporate laptops are stolen, and the types of data breaches that can happen as a result.
When you’re dealing with a topic that concerns interactions between people, use relevant graphics that support the message. For example, when creating training about sexual harassment in the workplace, images of real people showing real emotions is far more effective than cartoon images or graphics that have a metaphorical meaning.
A lot of compliance training must be completed year after year. Why make employees suffer through information they already know? Instead, give them a chance to show what they know in a pre-assessment, and allow them to skip straight to the certification if they pass! If the pre-assessment shows that they aren’t ready, show them what they need to know, then assess them again.
Gamification is the use of game play elements such as badges, points, stories, and levels in learning. There are many benefits, including increased motivation, learner autonomy, instant feedback, and creating an emotional connection. Doing gamification right requires a lot of skill; you need elements of conflict, competition, chance—and a good story to keep learners engaged.
Adult learners like to be treated like adults. Let the learner navigate through the course in whatever order they prefer. Likewise, don’t enforce timing restrictions on specific pages or sections of a course. Timing restrictions rarely guarantee that the learner will absorb the information just because they’re forced to stare at it for a longer period of time. Branching scenarios are also great way to make training more relevant.
Compliance training doesn’t have to be synonymous with boring. Take advantage of a combination of multimedia elements that will keep the learner engaged and focused on the content. Using a short and relevant video clip to reinforce a topic has more impact than stock photos, onscreen text and static graphics.
Instructional storytelling maximizes learner retention by keying into learner’s emotions. Make the learner the hero of their own story by adopting key steps from the hero’s journey storyline. The journey elicits an Angel’s Cocktail of chemicals in your learner’s brains—dopamine, oxytocin, and endorphins—making the learning more meaningful and engaging.
When you look at an eLearning program from the learner’s perspective, you will quickly be able to judge for yourself if the program is engaging and motivating. If the training program cannot hold your attention, confuses or distracts you, then the same will probably be true for the learner.
It’s crucial to match the best instructional method to the type of content. For example, when teaching soft skills, it’s more effective to give the learner practice using real-life scenarios and simulations rather than simply presenting text on a screen.
In addition to choosing the most relevant instructional method, it’s vital to choose the best instructional media for the subject matter. This is particularly important in an eLearning environment, where the use of various multimedia can be leveraged to make the learning experience most effective.
Also consider a blended learning approach so you can engage and motivate different types of learners: those who prefer face-to-face interaction, and those who like the freedom of eLearning at their own pace. There are many different blended learning models: consider your training content, time you have to create training, budget, and types of learners to choose the best one.
Implementing these 10 best practices for instructional design will no doubt re-charge your training and keep your learners alert (no heads on desks!) and motivated to learn.