We live in a swipe-left society: if you don’t like what you see, there might be something better waiting on the next page. This swipe-left mentality is why so many canned eLearning solutions result in bored, disengaged learners: we all know how damaging a one-size-fits-all approach can be for your learners and their ever-fleeting attention spans. Sure, off-the-shelf learning has its place, but without a custom approach, it’s almost impossible to pinpoint learning gaps or identify just where you’re losing your learners’ attention and focus. Custom eLearning is all about context–and lots of it. Your learners want to know that you’re respecting their time by only giving them the experiences and information they need to grow in their positions and excel in their jobs. A lack of customization could mean learners dismissing information–no matter how valuable–as unnecessary. Swipe left. Repeat. You only have a few seconds to make a big impact. At ELM, we combine what we know about focus, attention, and memory with customized learning solutions that focus on your company’s structure, culture, and unique needs. This allows us to create learning that is highly accessible and perfectly balanced to deliver the right combination of content, context, and impact for highly dynamic training, from the very first moment to the final page.